Professional services have a long history of building their business through having a strong reputations and word of mouth recommendations. In the increasingly competitive local and global market place dynamic legal practices and accountancy firms are amplifying this by using social media. LinkedIn is the ideal platform for showcasing your expertise and building realtionships with referrers and potential clients.
Like it or not there is no avoiding the world of digital marketing, the first stop, for most people, finding information about you or your firm is Google. LinkedIn will be in the top results when someone searches for you. What does your profile say about you? Having an eye-catching yet professional presence it vital to
Why Use LinkedIn
We’ll explore the potential of using LinkedIn for your business and the importance of your personal digital foot print.
Elements to an Effective LinkedIn profile
How to make sure your profile gives the right impression to existing and potential clients.
How to make your profile stand out amongst your competitors
How to develop your profile to demonstrate your expertise
How to optimise your profile so you are easily found.
How to build your online network
Increasing your network will bring you more prospects, this section will cover best practice for building your network to find quality leads.
Best practices for managing and building relationships with your network
LinkedIn Groups, how to choose which groups to join and grow your influence within them.
This is an interactive course – please bring a laptop and a mobile phone with you.
You will need to have a LinkedIn account and the LinkedIn app on your mobile phone.