What Do You Want And How Are You Going To Get There?
Whether you are in a marketing department that isn’t getting results with its social media activity or you are a small business venturing online for the first time you need to have a strategy. A well thought out strategy that integrates with your business activity stops a scattergun approach which can cost you time and money but doesn’t yield any results.
Strategy is more than deciding to start a Facebook page, an effective social media campaign is not just opening up new channels to push your press releases through. Your strategy should include;
Objectives – what are you trying to achieve?
Platform Decisions – should your business be using Facebook or Linked In? Who is your target audience and where do they spend their time. Would you benefit from having a blog on your website?
Implementation – what needs to be done by when and by whom? Ensuring that all platforms are set up to utilise their full potential.
Business Integration – from staff employment terms & conditions to senior management adoption. Social media pervades the whole business and is not just the responsibility of the marketing team.
Content – identifying the type of content that fits with the voice of your business and meets the objectives of the strategy.
Measurement – deciding on the metrics to track to identify if what your doing is working. No strategy is fool proof, measurement means you can quickly identify what is not working so you can amend your strategy and find something that does.
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